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San Juan Gossip Mills Outlet

A veritable fanatic of the Internet. His avocation is teaching while his main vocation is practicing the much maligned law profession. Currently teaching Constitutional Law at the FEU Institute of Law and a guest lecturer at the De La Salle University teaching "Freedom and Regulation in Cyberspace" in the Graduate Program of the Department of Communication. He is married to his beautiful Ateneo law school classmate and is blessed with a daughter and a son.

Location: San Juan, Metro Manila, Philippines

Monday, November 22, 2004

Life As We Know It

In a meeting I attended very recently on the possibility of putting out a magazine, one of the speakers spoke of the kinds of magazines that do well in the stands. Principally, she mentioned that with a hectic lifestyle, articles should be reduced to bullet points and no winding prose. Readers want to know immediately the long and short of the article. Thus, for magazines to sell, bullet points and a short description is the must-see new look. After being presented with several examples of glossy mags that sell well, I agreed albeit grudgingly.

Which brings to fore the truism that art imitates life. The world is fast-paced, so must our readings. So, what kind of a life do we have now? We live in a world that is dominated by a lotto mentality where we seek instant gratification. We adopt a Hollywood swagger where we glorify form over substance. We prefer to see the world as half-empty rather than half-full thereby engendering a pessimistic worldview. We praise people who make millions regardless of the means rather than emphasize the value of an honest wage for an honest work. And last but not the least, we prefer glossy magazines over intellectual discourses.

Humanists say that man is the measure of all things. But even that no longer holds true. Man is held captive by the technology that springs up almost every day. Man is besieged by the events that he ought to control but cannot. Man has become the mere pawn in the battle between conglomerates, consumerism and crass materialism. The marvels of reproductive science are slowly but surely diminishing the role of man into a mere donor. In short, man no longer controls the lay of the land. The territory has had him marked. And as the world becomes more and more secular and less and less sacred, the juggernaut towards the irrelevance of man becomes all the more inevitable.

What do we make out of these conundrums? What must we do to reverse the trend? The answer, my friends, does not lie in the stars but in ourselves. As fellow travelers, let us find the answers soon. But I do not think the answers will be found in those glossy magazines.


Blogger joy said...

I wonder what glossy magazines you were talking about? If you refer to FHM and those of the same genre, I would prefer to read those not in bullet points but with all the gory and sexy details....

And yes you are right...we have thick glossy magazines in the market today but with empty content. They are all ads. When you find a two-page article, chances are you have an ad at the last few paragraphs...so the article is basically a prelude to an ad! Amazing...

9:24 AM  
Blogger jhennie caldito said...

i would agree. in our philippine pop culture class, we discussed how consumerism affected our way of thinking. don't you think that out of those glossy magazines, we were given full-colored ads and "hot-body" pictures that would make our eyes full and never our minds and intellects (gosh, what would you expect!-- meron pa bang intellectual magazines this time?). i won't blame the publishers for that. we, as consumers, have our own share for such. we are not only victims in the fullest sense but also co-agent in the making of "all-ads-full-gossips-hot-pictures" magazines that we have now. afterall, if we will not patronize those kinds of magazines, who the hell would spend money in publishing them? as i am saying, we should not totally put the blame on the publishers themselves. afterall, they also have their own needs to satisfy. unless, jesse here would start publishing his own mag (but just thinking alone on what he would write on it??-- wag nalang-- it could have been worst than what we have right now)-- uy, fish tayo! =)

7:33 PM  
Blogger Edwin Lacierda said...

Correct ka dyan. You know, we have a culprit in our midst and she is working in one of the Old Media establishments and they pump out gossips about this and that celebrity. What do you think, ms. she capili?

8:08 PM  
Blogger TRIFECTA said...

Sir kasi pagdating sa magazines FHM at TOYZ FOR THE BOYZ yung mga binabasa ko. Well maniac at heart hanggang na lang talaga craving ko besides watching xxx video clips i download in the internet. Basta makakita ako ng mga sexy girls, preferrably topless sila eh ok na sa akin. I usually don't read articles for they are just bothersome to me. Masaya na akong pag-aralan yung mga lines and conversations sa mga comics na binibili ko. I rarely and even don't read novels or paper back books. I'd rather read trade paper back comic books. hehehehe. Pero in trying to find the right path, you are right sir that we shouldn't depend on the stars to help us in looking for it, its within ourselves that we will know our destiny. God will always be there to guide us, but all in all its up to all of us.

1:07 AM  
Blogger kid_peklat said...

This reminds me of that instance when i got to talk to one of my officemates. Since I'm very much exposed to these glossy magazines, i know what you're talking about, really. Many times I've been thinking of leaving my present job...because i couldn't see how these entertainment magazines that the company has been publishing contain any social relevance at all. Sometimes I'm torn between the ideas of whether i would be staying still, hoping that i could be an instrument of change (naks!) or whether i would be leaving, as a sign of protest...if i choose the first one, i think i should start to have an additional organ in my body that would help in supplying "more patience"...or if i choose the second one, i'm pretty sure they wouldn't mind at all...:) SHE

8:01 AM  
Blogger ian e. said...

isa lang solution dyan..Bibliya na lang basahin nyo just like me..it wont only save your soul but you'll also save money hehehe...

2:35 PM  
Blogger jhennie caldito said...

wow...now i won't be surprised if we'll have FR. IAN in the future =)

8:50 AM  
Anonymous Anonymous said...

ahhm..i think you generalize. Not all glossy magazines are created equal. Some of these mags lift up my spirits on a rainy afternoon, and fulfill what they were meant to do...entertain. That in itself makes the P100 I pay for a mag, worthwhile.

6:52 PM  
Anonymous Anonymous said...

That's true. Not all magazines are created equal. Some are sleazier than others. And over-all, they may relieve you of the stress that you're in. But because their articles are short, they will remain pallatives.

6:57 PM  
Blogger sarichairul said...

Nowadays we prefer glossy magazines over intellectual discourses simply because people are looking for entertainment. they want to escape from reality by reading, for relaxation. as what you've mentioned, "world is fast-paced, so must our readings," we tend to just roll our eyes and hoping to already grasp what the article was tring to convey. publishers know best what their consumers want. =)

2:01 AM  

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